MinistryCom worth the trip

I recently heard it said that the amount of value you derive from something is equal to your experience minus your expectations.

For me, MinistryCom 2006 was of tremendous value – I experienced both challenging and affirming content, new networking relationships, and laughs – all beyond what I ever expected.

Scott’s Key Takeaways (for what they’re worth):

-I’m not alone in this role of Communications Director. Yes! There are lots of us out there, all
struggling with similar issues. And get this – I don’t have to know everything!! (not that I ever thought I did or could, but I do admit that I feel pressured to have answers most of the time) A good team of staff and volunteers though can usually flesh out a good solution to most situations. And when a fresh perspective could help or additional resources are needed, outsource!

-Ok – Here are a few one liners that sound really simple and you’re saying, ‘you had to go to Phoenix to figure that out?” – well, they just really hit me and I felt they were worth remembering. Perhaps as I repeat them to my staff, they’ll actually think I know what I’m talking about?!

“Craft messages for impact, not information”
“Say ‘Yes, and…’ Instead of ‘Yes, but…’ during creative brainstorming and watch how it shapes the conversation and ultimate result.

These next two are in reference to the use of technology – let’s just say I’m a late adapter on technology as I question its intrusion into the peace and solitude where one can more readily hear from God -

“The message is sacred, not the medium”
“Use technology as a supplement, not a substitute”
Hearing these two comments opened my ears to listen to how perhaps God would have us at GCC pick up the pace more on blogging and podcasting.

-Do we know who our target audience is? If not, have we at least had the discussion about whether or not we need to have a target audience or not? (Check out percept.info for excellent info on demographics)

-Interestingly enough, one of the best break-out sessions I attended was from Fishhook on how to keep creativity flowing. Should Fishhook offer this seminar in the future locally, seriously – it’s a must attend!